Augmented Reality
Beck's - Green Box Project
We established a Beck's Arts Program to fund new works in music, art, and design. To store all of the commissioned work, we created the world’s first networked AR gallery.
What started out as site specific gallery locations morphed into making every bottle of Beck's a trigger for the work.
AR: HarmonyPark
Director: Ash Bolland
Photographer: Ash Bolland